Yamaha Motor Corp., USA

Real World Tough branding

Sometimes the simple things present challenging tasks; especially when your client is Yamaha. Working with the executive team at Yamaha RV group, the goal was to create a logo that would represent the durability and toughness of their product but could bring consistency and flexibility to the use of their "Real World" slogan in a variety of situations. Designing a logo like that is a process which involves a lot of feedback and collaboration. It was a great experience – a Real World Experience :)

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